EQQUALBERRY: The Viral K-Beauty Brand Everyone's Obsessed With
Glow from Seoul: Meet EQQUALBERRY, The Viral Korean Skincare Brand Everyone’s Talking About.
Skincare lovers, take note—there’s a new name on the K-beauty scene that’s quietly taking over vanities and TikTok feeds alike: EQQUALBERRY. With a small but mighty line-up, this Korean brand is redefining minimal skincare by doing more with less. Think: clinically-backed formulas, skin-loving ingredients and that coveted glass-skin glow—all without the fuss or irritation.
At Skin2Seoul, we’re all about finding skincare that works with your skin. EQQUALBERRY’s berry-boosted, barrier-supporting formulas tick all the right boxes. Launched in 2023, the brand combines science-backed ingredients with the natural goodness of fruit extracts to create clean, effective skincare for all skin types—especially sensitive. Whether you’re looking for a gentle exfoliant, a glow-inducing serum or a plant-powered anti-ager, EQQUALBERRY’s got you.
Ready to meet your new skin favourites? Let’s take a closer look at the stars of the range and why they’re going viral for all the right reasons.
Eqqualberry Swimming Pool Toner (300ml)
The Viral Post-Swim Glow-Up.
Don’t let the minimalist bottle fool you—EQQUALBERRY’s Swimming Pool Toner is a skincare multitasker like no other. This low-pH toner has become a cult favourite for its ability to hydrate like a serum and exfoliate like a facial, all without any irritation.
The magic lies in Protease, a gentle, enzyme-based exfoliant that smooths skin texture and removes dead skin cells without disturbing your barrier. It’s a perfect swap for those who find AHAs and BHAs too harsh, especially if you struggle with closed comedones or sensitivity. Online reviews rave about how this toner reduces redness, calms flare-ups, and leaves skin looking airbrushed—like a blur filter in a bottle.
Hydration-wise, it’s stacked. Sodium Hyaluronate, Beta-Glucan, Glycerin, and Butylene Glycol all work together to deliver deep, lasting moisture, while Allantoin soothes and promotes gentle renewal. The Eqqualberry Swimming Pool Daily Facial Toner is antioxidant-packed 5-Berry Complex (Acai, Cranberry, Blackberry, Blueberry, and Raspberry) to nourish your skin and help combat environmental stress. Whether you’ve just stepped out of the pool or need a daily refresh, this toner is your new go-to.
Eqqualberry Daily Glow Cleanser (210ml)
The first step to brighter skin, powered by berries.
Every great routine starts with a gentle cleanse and EQQUALBERRY’s Daily Glow Cleanser sets the tone perfectly. This non-stripping, lightly foaming cleanser removes makeup, excess sebum and impurities while strengthening your skin barrier.
Powered by mild surfactants like Coco-Betaine and Sodium Cocoyl Isethionate, it cleanses without that tight, squeaky feeling. Boswellia Carterii (Frankincense) Oil calms irritation, while Macadamia Seed Oil nourishes and locks in moisture. What truly sets it apart, though, is its antioxidant-rich Berry Complex (Blackberry, Cranberry, Blueberry, Raspberry, Elderberry), which brightens and evens out skin tone with daily use.
If you're looking for a cleanser that leaves your skin clean, radiant and silky-smooth from the first step, this is the one.
Eqqualberry Bakuchiol Plumping Serum (30ml)
A retinol alternative that works without the drama.
If retinol has always felt like too much for your skin, let us introduce your new holy grail: Eqqualberry Bakuchiol Plumping Serum. Nicknamed the “Galaxy Glow” serum (thanks to its dreamy violet tint and shimmer-infused Ceramide capsules), this gentle treatment delivers all the age-defying perks of retinol—minus the irritation, purging, and restrictions.
Bakuchiol, a gentle, plant-based alternative to retinol, helps stimulate collagen production, refine pores, and enhance skin elasticity—delivering impressive results without irritation, redness, or flaking, even for sensitive or compromised skin.
But the glow-up doesn’t stop there. The Eqqualberry Bakuchiol serum is infused with 13 types of Peptides to smooth fine lines, Squalane for a hit of lightweight moisture, and the 5-Berry Complex to fend off free radical damage. The suspended Ceramide capsules (NP, EOP, NG, AP, and AS) melt into the skin to fortify the barrier and lock in hydration. It’s skincare that feels as good as it looks.
Eqqualberry Vitamin Illuminating Serum (30ml)
Gentle on the skin, big on brightening.
Vitamin C serums are known for their brightening powers—but they’re also notorious for causing stinging and breakouts but not this one. Eqqualberry Vitamin Illuminating Serum is a game-changer for sensitive skin types craving that lit-from-within glow without the harsh side effects.
It's base? A juicy 40% Acerola Fruit Water, a superfruit known for containing up to 127x more Vitamin C than apples. This powerhouse ingredient helps stimulate collagen production, fade dark spots, and protect against environmental stress. Paired with 2% Arbutin and 4% Niacinamide, it targets pigmentation and prevents new spots from forming.
Despite its heavy-hitting brighteners, the serum feels more like a hydrating essence—light, refreshing and non-irritating. Enriched with Ceramide capsules, 13 peptides, Glutathione, Tranexamic Acid, and Ferulic Acid, this vitamin c serum offer deep hydration and antioxidant protection while reinforcing the skin’s barrier.
Final Thoughts: Why Eqqualberry Belongs in Your Routine
There’s a reason EQQUALBERRY is winning hearts (and algorithms) across the globe. With minimalist packaging, powerhouse ingredients and formulas designed to be kind to your skin, it’s a brand that feels modern, thoughtful and results-driven.
Whether you're easing into active ingredients or hunting down gentle products that actually work, Eqqualberry offers skin solutions that tick every box—from hydration to glow to anti-ageing. And now, they’re available right here at Skin2Seoul!